Primephonic is no longer available for new subscribers and will be taken offline beginning September 7. “Primephonic and Apple together can realise that mission and take classical to a worldwide audience.” Getty, a major shareholder of Primephonic. “Primephonic was founded to ensure that classical music will stay relevant for future generations,” said Gordon P. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.” “Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. “Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, Primephonic’s co-founder and CEO. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.” “We love and have a deep respect for classical music, and Primephonic has become a fan favourite for classical enthusiasts,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats.
In the coming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits. With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content. The renowned classical music experience is coming to Apple MusicĬUPERTINO, CALIFORNIA AND LONDON Apple today announced it has acquired Primephonic, the renowned classical music streaming service that offers an outstanding listening experience with search and browse functionality optimised for classical, premium-quality audio, handpicked expert recommendations, and extensive contextual details on repertoire and recordings. Apple acquires classical music streaming service Primephonic
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